I'm a designer making useful things for the internet and exploring the world.

Specialised in Web and Marketing design for Startups.

A little about me

I'm a Web and Marketing Designer with a strategic edge.

I help startups turn their messaging into clear, trustworthy assets and websites that feel just as solid as their product.

My background in advertising taught me how to shape ideas into narratives, now I apply that thinking to strategy, visual design, and Webflow builds that drive growth.

I like working with teams who care about what they're building and want a design that reflects that. If we get to have some fun along the way, even better!

To get in touch, drop me a line.

What I've been working on

I'm working on himalayas.app with some smart people. It's our love letter to remote work. We're releasing new features via Twitter and on our changelog.

In late 2021, I created Untitled UI, the ultimate UI kit and design system for Figma that focuses on quality. This library started as a side project but has grown into the largest and best-selling Figma UI kit in the world.

I also created Untitled UI Icons, a clean, consistent, and neutral icon library crafted specifically for modern UI design. This was the #1 Product of the Week on Product Hunt and is now the highest-rated icon library on Gumroad. In 2022, I released two Untitled UI Webflow kits on Relume and Webflow Libraries.

I built (and later sold) goodbooks.io, the largest curated collection of 8,500+ book recommendations from some of the most successful and interesting people in the world. This project was the #1 Product of the Day on Product Hunt.

Prior, I was Head of Design @ UpGuard, one of the world’s fastest-growing cyber security startups with customers including NASA, PagerDuty, and the New York Stock Exchange.

I was the second employee @ Spaceship. Spaceship was the fastest-growing new entrant in the world, growing to $100m in assets and amassing a 50k+ waitlist in 3 months. They're now managing over $1bn in assets. Along the way, I designed pitch decks that raised $40m+ in venture capital.

I’ve worked with Australian startups that have gone on to raise $180m+ from some of the most notable investors in the world:

Design should be strategic

Design wasn't my first love.

I started in advertising art direction. That background trained me to think in big ideas, connect strategy with visuals, and communicate fast. After working with global brands like Cupra, Jabra, Pull&Bear and collaborating with FCB, I shifted to working with early stage companies where I could be closer to the product and the impact.

As a solo designer, I’ve partnered with startups to help them launch, reposition, or scale, often handling everything from strategy and copy to UI and Webflow development. That’s given me a generalist mindset, but a sharp focus: make sure the design works hard for the business.

I’ve learned a lot by being thrown into the deep end, wearing too many hats, asking lots of questions, and figuring things out as I go. It’s messy sometimes, but I love that part. That’s where the good stuff happens.

What I'm reading

In 2018, I started keeping track of books that I'd read and wanted to read next. This eventually turned into Good Books!

This habit has been incredibly rewarding and something I want to continue. Lately, I've been trying to read more fiction.